So, here at Negative Online Marketing, we specialize in, well, negative online marketing. Surprise, surprise!
Chicago-based business man Hasan Syed paid about $1000 to promote his angry tweets to all of British Airways followers, after he said the airline lost his father’s luggage.
Now this is a great method. The problem with negative tweets is, no one will see it. But what if you pay for a “promoted tweet”? Then EVERYONE will see it!
And guess what? IT WORKED. As the article says,
Media reports say the campaign worked and the airline finally apologized.
In other words: the airline was ignoring him, until he went all out. Then they apologized. Victory.
What is the lesson here?
Easy: negative online marketing works. And it works well.