So, here at Negative Online Marketing, we specialize in, well, negative online marketing. Surprise, surprise!

Here’s a new technique that we hadn’t used, but we love, featured :

Chicago-based business man Hasan Syed paid about $1000 to promote his angry tweets to all of British Airways followers, after he said the airline lost his father’s luggage.

Now this is a great method. The problem with negative tweets is, no one will see it. But what if you pay for a “promoted tweet”? Then EVERYONE will see it!

And guess what? IT WORKED. As the article says,

Media reports say the campaign worked and the airline finally apologized.

In other words: the airline was ignoring him, until he went all out. Then they apologized. Victory.

What is the lesson here?

Easy: negative online marketing works. And it works well.