While it seems completely underhanded, sneaky, and unfair (and it sometimes is!) negative online marketing is the fight of your brand against illegitimacy. Hundreds of the big brands deny that they post fake positive reviews on popular review sites like Yelp.com, Flipkey.com, TripAdvisor.com, or Google reviews. This is a complete lie. The majority of these brands outsource freelance employees in countries like India, Pakistan, and the Philippines to run round the clock operations, creating fake profiles, identities, and moving their brand up in the rankings on all the big review sites.
What does this mean for your brand?
This means that your brand gets pushed to the bottom, lumped in with the slegs of the business world. People will likely never, ever see your positive reviews, but if they do, they will be less than impressed.
You need to fight this. This is where we come in. This is where we destroy your competition and bring equilibrium back to the business world.
Never forget that no military leader has ever become great without audacity.
— Carl von Clausewitz