While it seems com­plete­ly un­der­hand­ed, sneaky, and un­fair (and it some­times is!) neg­a­tive on­line mar­ket­ing is the fight of your brand against il­le­git­i­ma­cy. Hun­dreds of the big brands de­ny that they post fake pos­i­tive re­views on pop­u­lar re­view sites like Yelp.com, Flipkey.com, TripAdvisor.com, or Google re­views. This is a com­plete lie. The ma­jor­i­ty of these brands out­source free­lance em­ploy­ees in coun­tries like [In­sert Name of Coun­tries Whose Names We Won’t Say Here] to run round the clock op­er­a­tions, cre­at­ing fake pro­files, iden­ti­ties, and mov­ing their brand up in the rank­ings on all the big re­view sites.

What does this mean for your brand?

This means that your brand gets pushed to the bot­tom, lumped in with the slegs of the busi­ness world. Peo­ple will like­ly nev­er, ever see your pos­i­tive re­views, but if they do, they will be less than im­pressed.

You need to fight this. This is where we come in. This is where we de­stroy your com­pe­ti­tion and bring equi­lib­ri­um back to the busi­ness world–and we do so in a ful­ly eth­i­cal way.

Nev­er for­get that no mil­i­tary leader has ever be­come great with­out au­dac­i­ty.
— Carl von Clause­witz