Do you even need to ask?

Negative marketing is very, deeply effective.

Here’s the way to think about it:

Question: Who is willing to get their hands dirty with negative marketing?

Answer: Not most people. Probably not you.

Not because it’s not effective. But because you think you’re “above that” or “you don’t do that” or “you’re a good person.”

In other words, you’re scared.

You want to be on the side of Luke, not the side of Darth.

But remember: Darth had to come before Luke. His father had to use the Dark Arts to achieve power — before he his son could then take the dark and might it light.

SO the question for you is: what are you scared of?

And remember: we’re here to hold your hand, to help you, to make it easy… and even safe.

Plus, here’s a secret: everyone does it. Your competitors are assholes, and they’re busy destroying you, while smiling at you when they see you. You might not even know who your competitor is – maybe you think he’s your friend, when he’s not!

So, you need to ask yourself: what are you waiting for before doing some online negative marketing? What is holding you back?

Whatever is holding you back… is in your head. All of it.