Upon my tongues continual slanders ride, Stuffing the ears of men with false reports.

From The Blog

Fake Online Review Statistics

Taken from ReviewTrackers.com: 70 percent of US consumers read reviews before buying online 11 to 14 percent of companies pay for online reviews The average fake review costs 5$ Americans waste about $5.5 billion on Christmas gift shopping because of fake reviews These statistics, if accurate, are absolutely insane! 5.5 BILLION wasted! That’s incredible. However, that’s not the most...

How Negative Can You Get?

The short answer is to the question, “How negative can you get with your negative marketing on the internet?” is…. very. In very broad terms: the lower you go, the more likely you are to win in the short-term. But there’s a trade-off: the lower you go, the more people will dislike you and thus the harder it will...

How Effective Is Negative Marketing?

Do you even need to ask? Negative marketing is very, deeply effective. Here’s the way to think about it: Question: Who is willing to get their hands dirty with negative marketing? Answer: Not most people. Probably not you. Not because it’s not effective. But because you think you’re “above that” or “you don’t do that” or “you’re a good...

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