Taken from ReviewTrackers.com:

  • 70 percent of US consumers read reviews before buying online
  • 11 to 14 percent of companies pay for online reviews
  • The average fake review costs 5$
  • Americans waste about $5.5 billion on Christmas gift shopping because of fake reviews

These statistics, if accurate, are absolutely insane! 5.5 BILLION wasted! That’s incredible. However, that’s not the most important statistic on the list for you and your business.

70 percent of US consumers read reviews before buying online.

This means that people are looking for any holes in your brand or your competitor’s brand. Now is the time to close yours and open theirs…

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