Tak­en from ReviewTrackers.com:

  • 70 per­cent of US con­sumers read re­views be­fore buy­ing on­line
  • 11 to 14 per­cent of com­pa­nies pay for on­line re­views
  • The av­er­age fake re­view costs 5$
  • Amer­i­cans waste about $5.5 bil­lion on Christ­mas gift shop­ping be­cause of fake re­views

These sta­tis­tics, if ac­cu­rate, are ab­solute­ly in­sane! 5.5 BIL­LION wast­ed! That’s in­cred­i­ble. How­ev­er, that’s not the most im­por­tant sta­tis­tic on the list for you and your busi­ness.

70 per­cent of US con­sumers read re­views be­fore buy­ing on­line.

This means that peo­ple are look­ing for any holes in your brand or your com­peti­tor’s brand. Now is the time to close yours and open theirs…