In­ter­est­ing aca­d­e­m­ic study. In short, it seems that peo­ple who write very neg­a­tive re­views on­line of­ten are the biggest fans of the prod­uct.

Dog bites man!

Who will take the time and en­er­gy and pas­sion to write a re­view? On­ly peo­ple in one of two cat­e­gories: lovers, or haters.

Writ­ing a re­al, meaty re­view re­quires a strong emo­tion­al con­nec­tion. Some of us (like we here at Neg­a­tive On­line Mar­ket­ing) write a lot of neg­a­tive re­views (based on­ly on the truth)–and we love it.

We feel very strong­ly… in the neg­a­tive di­rec­tion.

But some­times, sometimes–people who love you so much, they feel slight­ed by the small­est prob­lems. They get all crazy, “hys­ter­i­cal” in the orig­i­nal Greek sense (uterus!).

Speak­ing of uterus­es: it’s a bit like a girl, ac­tu­al­ly. They get all crazy and an­gry… but it means they care. IF they did­n’t care, they would­n’t in­vest all of the time in this!

The biggest way to show you don’t care, af­ter all, is… in­dif­fer­ence. The peo­ple who don’t care, won’t even take the time to write about you or think about you.

As my grand­ma says: there’s a thin line be­tween “love” and “hate.”