Upon my tongues continual slanders ride, Stuffing the ears of men with false reports.

From The Blog

PR Firm Manipulates Wikipedia. Wikipedia Sues.

Interesting news today: Wikipedia has named and shamed a Texas-based public relations company following an investigation into spin doctors and “sock puppets” falsely manipulating entries on the site. The free encyclopaedia, which contains more than 30 million volunteer-authored articles in nearly 290 languages, called in lawyers after discovering that 300 “sock puppet” accounts – created using false identities –...

Fake Online Review Statistics

Taken from ReviewTrackers.com: 70 percent of US consumers read reviews before buying online 11 to 14 percent of companies pay for online reviews The average fake review costs 5$ Americans waste about $5.5 billion on Christmas gift shopping because of fake reviews These statistics, if accurate, are absolutely insane! 5.5 BILLION wasted! That’s incredible. However, that’s not the most...

How Effective Is Negative Marketing?

Do you even need to ask? Negative marketing is very, deeply effective. Here’s the way to think about it: Question: Who is willing to get their hands dirty with negative marketing? Answer: Not most people. Probably not you. Not because it’s not effective. But because you think you’re “above that” or “you don’t do that” or “you’re a good...

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