When you search for “negative online marketing” or variations like “negative internet marketing”, you get a lot of people talking about how negative marketing is slandering and lying about your competition.
Negative marketing is when you fight against your competitors explicitly and you make them look bad, you make them look horrible! But you don’t need to lie to do that. Not at all.
Rather, you just need to find, discover the truth — and then, when you have the truth, promote it online!
The truth is, they probably have unhappy clients.
The truth is, they probably have made some major mistakes at some point, sometime, somehow.
We just find it… and make sure the world knows about it.
I would go a step further and say that, this is good for the customer. It’s not useful for a customer to know about “everything’s perfect!” client reviews. Yeah, yeah, yeah, no one believes them anyway.
But seeing where they made major mistakes, and how the dealt with them — now that’s enlightening for the potential customer. You always need to “hope for the best and expect the worst,” of course.
Helping the client to know the true facts… is that a bad thing? Not at all.
Obviously, when the client knows about all of your competitor’s problems… he’s going to choose you, and not your competitor ;)