When you search for “neg­a­tive on­line mar­ket­ing” or vari­a­tions like “neg­a­tive in­ter­net mar­ket­ing”, you get a lot of peo­ple talk­ing about how neg­a­tive mar­ket­ing is slan­der­ing and ly­ing about your com­pe­ti­tion.

Not nec­es­sar­i­ly.

Neg­a­tive mar­ket­ing is when you fight against your com­peti­tors ex­plic­it­ly and you make them look bad, you make them look hor­ri­ble! But you don’t need to lie to do that. Not at all.

Rather, you just need to find, dis­cov­er the truth — and then, when you have the truth, pro­mote it on­line!

The truth is, they prob­a­bly have un­hap­py clients.

The truth is, they prob­a­bly have made some ma­jor mis­takes at some point, some­time, some­how.

We just find it… and make sure the world knows about it.

I would go a step fur­ther and say that, this is good for the cus­tomer. It’s not use­ful for a cus­tomer to know about “every­thing’s per­fect!” client re­views. Yeah, yeah, yeah, no one be­lieves them any­way.

But see­ing where they made ma­jor mis­takes, and how the dealt with them — now that’s en­light­en­ing for the po­ten­tial cus­tomer. You al­ways need to “hope for the best and ex­pect the worst,” of course.

Help­ing the client to know the true facts… is that a bad thing? Not at all.

Ob­vi­ous­ly, when the client knows about all of your com­peti­tor’s prob­lems… he’s go­ing to choose you, and not your com­peti­tor ;)

-Team NOM