How Effective Is Negative Marketing?

Posted by on Aug 23, 2017 in Blog, Negative SEO | 0 comments

Do you even need to ask? Negative marketing is very, deeply effective. Here’s the way to think about it: Question: Who is willing to get their hands dirty with negative marketing? Answer: Not most people. Probably not you. Not because it’s not effective. But because you think you’re “above that” or “you don’t do that” or “you’re a good person.” In other words, you’re scared. You want to be on the side of Luke, not the side of Darth. But remember: Darth had to come before Luke. His father had to use the Dark Arts to achieve power — before he his son could then take the dark and might it light. SO the question for you is: what are you scared of? And remember: we’re here to hold your hand, to help you, to make it easy… and even safe. Plus, here’s a secret: everyone does it. Your competitors are assholes, and they’re busy destroying you, while smiling at you when they see you. You might not even know who your competitor is–maybe you think he’s your friend, when he’s not! So, you need to ask yourself: what are you waiting for before doing some online negative marketing? What is holding you back? Whatever is holding you back… is in your head. All of...

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Are there any good tools to help you with your negative marketing?

Posted by on Aug 16, 2017 in Blog, Negative SEO | 0 comments

One of my favorite questions is when people ask me what tools I use to help with my negative marketing. There are so many cliches that help us deal answer this: “Garbage in, garbage out” “A moron with a hammer is still a moron” And there are many other that make similar points. This more general point about the world applies to negative online marketing and negative SEO, very strongly: There is no tool that will save you from doing the hard, creative work yourself. If there was, everyone would be using it, and then you wouldn’t have a competitive advantage over anyone else and your work wouldn’t be worth anything, right? Here’s how I’d look at it. There are lots and lots of tools — and they’re awesome tools that will help you a lot. But you should only use them when you are super-duper advanced, when you are so advanced, that you don’t even need to be reading this blog! A pilot needs to fly amazingly on his own — before he can use the Airbus Autopilot. Would you want someone who can barely fly to be flying your Airbus plane to Paris, even if most of the flight is on Autopilot? Well, read for yourself one of my favorite airline crash stories (it is very intense, I warn you — but worth it). People like tools because they’re a SHORTCUT. But that’s all they are: a shortcut. Shortcuts, in negative marketing on the internet as in life, seem easier and quicker — but don’t teach you what you need to be an expert; they don’t give you the subtle signals about what’s working and what’s not so you can improve; they don’t give you the experience you need to grow. You can memorize Hamlet, or you can look up the quote on the Internet: if you take the shortcut, you don’t internalize the depth of the words. So go, young man, and memorize Hamlet! Avoid the shortcut. Do the hardwork. Then, when you’ve done awesomely, come back and lets find some great...

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What are the most effective ways to do Negative Online Marketing and Negative SEO?

Posted by on Jul 25, 2017 in Blog, Negative SEO | 0 comments

There are lots of different ways to do negative online marketing and negative SEO. But what are the best ways to do so? The first general point is to treat it like normal SEO. Just track the keywords you’re targeting, track the landing pages you want to go go — do everything like you’re doing it directly for a client. It’s just that, your client doesn’t know. And if he did, he would hate what you write about him. The second general point is, be analytic about it. Don’t just find something bad (but true!) to say. Treat it like a number you want to optimize for. Obsess over it. Follow it every day. The third point is, be creative about it. Where can you post (things that are bad, but always true)? Where would he never expect it? Post, post, and post away! Fourth: Be obsessive about it. Did I say that? I can’t emphasize that enough. That’s enough to get started. Of course, there are lots of advanced things you can do to help the negative online marketing. But those are for another day. The hardest part? Getting started. Dealing with your own psychology, of being negative. Honestly, it’s hard. We want to be positive, fun, happy, smiley. But to do negative marketing (not to mention, negative SEO) very well, you need to get dark. Very dark. Do you want to go there? Are you sure? If you do, then enjoy it. Revel it in. We laugh at the things we do, we really love it. But don’t stop. To crush your enemy, you need to crush them completely....

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Can Spammy Links and Negative SEO Hurt My Google Rankings?

Posted by on May 2, 2017 in Blog, Negative SEO | 0 comments

Long-time reader SuzyQT writes in: Hey guys! What happens if one of my competitors starts creating/buying spammy links that point to our domain? Don’t the recent Panda and Penguin updates penalize my site in the Google rankings if they detect “unnatural” links? Regards, SuzyQT Great question, Suzy! Google’s stance (many moons ago) was the following: There’s almost nothing a competitor can do to harm your ranking or have your site removed from our index. If you’re concerned about another site linking to yours, we suggest contacting the webmaster of the site in question. Google aggregates and organizes information published on the web; we don’t control the content of these pages. Hat tip However, Google has recently put out a video done by our good buddy Matt Cutts, along with the following change in their original statement: Google works hard to prevent other webmasters from being able to harm your ranking or have your site removed from our index. If you’re concerned about another site linking to yours, we suggest contacting the webmaster of the site in question. Google aggregates and organizes information published on the web; we don’t control the content of these pages. This leads us to believe that yes, competitors buying and creating unnatural spammy links can now hurt your site. Your only defense agains this seems to tattling to Google and writing a “spam report”. But, most people create spammy links through 3rd party services, outsourcing in India, and other untraceable methods. This means that it’s almost impossible for it to be traced back directly to your competitor, which means no punishment. Bummer,...

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Is it possible to be TOO negative in your negative online marketing?

Posted by on Apr 17, 2017 in Blog, Negative SEO | 0 comments

One question that we often get is, “Is it possible to be too negative when we do negative SEO and negative online marketing?” Our response is: no, it’s not possible to be too negative–so long as you maintain your standards of integrity and honesty. Let me explain! You need to hit them where it hurts. Get low, low — we’re a fan of hitting them where it hurts. You need to. But the challenge is, fighting hard, while still maintaining your own integrity. This is hard because you’ll feel pressure every second, every millisecond, to violate all the rules of integrity to get them. You shouldn’t do this, for a few reasons. First, it’s immoral — and we need to be good people ourselves, so we don’t turn out like them. Second, if you’re immoral — then why should your clients trust you? If you lie to someone else, maybe you would lie to them, too? And, in any relationship-based business, from a job to a girlfriend, trust is paramount and must never be violated. Third, if you lie about your client, then your claims won’t hold up to scrutiny. For example, if you complain to Yelp about illegal activity he does to get him ejected from the list–well, if he is acting illegally, then, there’s a high chance you’ll succeed in getting him removed! But if you just invented that yourself, then, he will complain, and your claim will fail under scrutiny — and it will all be for nought! Immoral behavior, in other words, isn’t just inherently bad on its own; but it also has degrading effects on your own psychology, on your relationships with other people, and makes the quality of your work lower (since the client can fight back much more easily against lies than the truth). Is it really worth it? This marketer says a resounding, NO, it’s not, not at all!! Therefore, today’s lesson: Don’t lie;...

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Negative Internet Marketing Pro Tip: Start Easy

Posted by on Apr 3, 2017 in Blog, Negative SEO | 0 comments

Not all Keywords are created equal; some are harder to rank for than others. Here’s one method we use that we’ve found very effective: start with the easiest keywords of your opponent’s to rank for, then work your way up. A bazillion people are trying to rank first for “viagra.” So don’t even go there on day #1. What are the keywords that both have enough traffic and that you can get to the top for? Start there, and work your way down. But even if those keywords do NOT get much traffic — you might want to start there anyway! Think a bit Machiavellian. What will his customers be searching for? His potential customers? Maybe reviews. Maybe testimonials. Maybe more information. Or maybe particular clients in particular, like well-known clients. Or maybe a particular use of their product or service. In which case (or type of client) is their product the very weakest? Remember the old saying: a chain is only as strong as its weakest link. What is its weakest link? Have you ever heard another old business saying that, every single company is a disaster on the inside? Well, it’s true. Every company is. What is the source of your opponent’s disasters? His employees? His clients? Does he treat people badly? Maybe he treats people too good, so they get lazy and don’t to the hard work needed? The way to approach this is, pretend you’re an investigative journalist. What would the Washington Post exposé be about? Every company has something dirty under the carpet. Who is their deep throat? Extra bonus, double-pro tip: don’t forget to hide your IP address and all other evidence of what you do and where you go :) It’s much, much easier to find than you think. Let the destruction of Anthony Wiener’s campaign — and possibly even DSK’s campaign for President of France — be a lesson to all: you just need one person who knows one bad thing you’ve done, and one person to incite them to go to the right people in the media…. and they’re...

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