Taken from ReviewTrackers.com: 70 percent of US consumers read reviews before buying online 11 to 14 percent of companies pay for online reviews The average fake review costs 5$ Americans waste about $5.5 billion on Christmas gift shopping because of fake reviews These statistics, if accurate, are absolutely insane! 5.5 BILLION wasted! That’s incredible. However, that’s not the most important statistic on the list for you and your business. 70 percent of US consumers read reviews before buying online. This means that people are looking for any holes in your brand or your competitor’s brand. Now is the time to close yours and open theirs… Republished by Blog Post...

The short answer is to the question, “How negative can you get with your negative marketing on the internet?” is…. very. In very broad terms: the lower you go, the more likely you are to win in the short-term. But there’s a trade-off: the lower you go, the more people will dislike you and thus the harder it will be to build healthy relationships. You can think of this as a practical application of Machiavelli’s old question: is it better to be loved or respected? Our answer is, respected. They probably don’t love you anyway, so there’s no point in pretending they do or trying to get them to. You won’t. Our rule of thumb is to do everything possible online to completely and utterly crush your opponent’s reputation online — while still following the moral imperative of honesty. In other words, we don’t make up stuff. We don’t lie. That will cause problems on many levels–who wants to work with a liar? Plus, if we lied, it causes many practical problems: they could dispute our claims, saying they’re false (which they would be, if we lied!). But if we selectively harness the truth… then the world is at our disposal. So, the trick is the following: use very creative and subtle means to find everyone who is unhappy with your enemy. Talk to them, one on one. Use the learnings to find out why they hate him: what are his weaknesses? Then, exploit those weaknesses. Does this sound like a compelling strategy to you? Send us an email and we’ll crush your enemies online. It would be a lie if I didn’t admit that I love doing this. Here at Team NOM (Negative Online Marketing), we get pleasure out of this. It’s our masochistic side coming out! The challenge is to do this, all the way, while retaining our complete integrity. This is the line we try to follow. Republished by Blog Post...

Do you even need to ask? Negative marketing is very, deeply effective. Here’s the way to think about it: Question: Who is willing to get their hands dirty with negative marketing? Answer: Not most people. Probably not you. Not because it’s not effective. But because you think you’re “above that” or “you don’t do that” or “you’re a good person.” In other words, you’re scared. You want to be on the side of Luke, not the side of Darth. But remember: Darth had to come before Luke. His father had to use the Dark Arts to achieve power — before he his son could then take the dark and might it light. SO the question for you is: what are you scared of? And remember: we’re here to hold your hand, to help you, to make it easy… and even safe. Plus, here’s a secret: everyone does it. Your competitors are assholes, and they’re busy destroying you, while smiling at you when they see you. You might not even know who your competitor is–maybe you think he’s your friend, when he’s not! So, you need to ask yourself: what are you waiting for before doing some online negative marketing? What is holding you back? Whatever is holding you back… is in your head. All of it. Republished by Blog Post...

We’ve spent years using negative online marketing techniques against our client’s competitors. It’s sport for us. But now, we’re in a new — and very very interesting — situation. A former client of ours, for whom we did very very hard work that (considering the short duration) was phenomenally successful, refuses to pay us for our work. Despite our obscenely reasonable price; despite the contract; despite all the evidence of how awesome of a job we did. The cause of ending the work relationship is, they got a new accountant, who said they can’t afford us–which is find and reasonable, so long as they pay us for past work! (Lesson #1: when you look up this guy’s Yelp, almost all of the review are negative. At first, we saw this as evidence that we have a lot of work to do, a good challenge to overcome. But now I realize, he just rips everyone off! Therefore, judge carefully everyone’s Yelp reviews — and use it to help decide what professional clients to take on.) SO now, we’re faced with a situation where we need to unleash our online negative marketing might against him, to get him to pay. This is interesting because, we know we know all the inside dirt so this gives us an immediate advantage. Not to mention, one of our marketers, who specializes in our social media online negative marketing techniques, has some time before our next project starts — so this is what he will focus on. Lesson #2: we’re also initiating legal action. Yes, it’s that serious! But here’s the interesting thing: online negative marketing is MUCH more effective than legal action. Legal action takes years, it takes hiring expensive lawyers, maybe they’ll win on technicalities. BUT… if we just flood the internet with horrible things about them — and literally, flood it, just getting out sooooo much about the shit they do, over and over and over, on hundreds of sites and links — then there is no possible way they can fight it. Case closed :) Conclusion: we never cause problems with anyone… except if you cause a problem with us, first. Republished by Blog Post...

So, here at Negative Online Marketing, we specialize in, well, negative online marketing. Surprise, surprise! Here’s a new technique that we hadn’t used, but we love, featured : Chicago-based business man Hasan Syed paid about $1000 to promote his angry tweets to all of British Airways followers, after he said the airline lost his father’s luggage. Now this is a great method. The problem with negative tweets is, no one will see it. But what if you pay for a “promoted tweet”? Then EVERYONE will see it! And guess what? IT WORKED. As the article says, Media reports say the campaign worked and the airline finally apologized. In other words: the airline was ignoring him, until he went all out. Then they apologized. Victory. What is the lesson here? Easy: negative online marketing works. And it works well. Republished by Blog Post...

Everyone is starting to open their eyes: there is negative online marketing everyone. Most people just pretend otherwise. The BBC is now all over the case. In short, Yelp now admits that 25% of all their reviews are fake. Yup: 25%. One out of every four reviews you read on Yelp is created by SCOUNDRELS. Lesson: don’t believe everything you read. Be careful. Be skeptical. Be smart. Then… ask yourself this: WHO is it that is making these fake reviews. What are they doing? Are they hiring Indians who would otherwise be writing fake SEO articles? (What do the Indians think of the world economy?). “Do Americans really believe this BS?” There is an art to recognizing the fake article…. and then, once recognized it, to game it to make it sound real. For example, bad grammar is a clear give-away. But more subtle is, being grammatically correct but uncommon phrasings. For example, an American would never write, “The restaurant ranks high in qualitative ratings in regards to both the service and the food.” Can’t you just hear that with a Sanjay-ish accent? Lets try to see what gives that away as Indian. In every day speech, Americans don’t say things “rank high in” — that’s fake-speak. In every day speech, Americans don’t talk about “qualitative ratings.” Good writing, real writing, must sound natural. Here’s a tip: make it fun. Enjoy it. Can’t you tell that I just LOVE writing out these articles for Negative Online Marketing. Life is short, and I’m going to do this anyway — so why not enjoy it? Republished by Blog Post...